S&P Global Ratings

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The challenge:

Establish a clear vision for an ideal future state, client-centric experience for S&P Global Ratings — one which is disruptive, transformational, and surpasses and differentiates S&P Global Ratings from competitors.

The Goals:

  • Reposition the product offering beyond BAU

  • Re-examine the larger contexts of the client experience as a starting point for rethinking

  • Provide a new lens by which to view S&P Global Ratings products and offerings

  • Create a new user experience paradigm that speaks more appropriately to end-user needs

The Process:

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Frame

Conducted interviews with stakeholders

Performed heuristic analysis of the current site and content

Performed a competitive/comparative analysis

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Empathize

Conducted interviews with customers

Identified user types and personas

Identified user goals and needs

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Define

Identified all user touch points

Explored the connections between different offerings

Defined a service design strategy

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Ideate

Created concept sketches

Explored alternative content hierarchies and prioritization

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Prototype

Created sitemap

Created wireframes of key user flows

Created an Invision prototype

Created tablet, mobile, and smart watch prototypes

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Test

Tested with stakeholders and user representatives

Revised and iterated design based on results of testing

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Deliver

Delivered revised prototypes

Delivered digital styleguide

Delivered print styleguide

Outcomes:

The final prototype was presented to Standards & Poor’s management and is currently being used the vision for future iterations of S&P’s ratings.