NBC Universal International

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The challenge:

Create an easy to use and learn application for producers and content creators to enter and manage metadata and distribution data and details. To turn a tedious, once-a-month process into something simple and easy. To give time back to hard working producers so they can focus on their primary tasks and goals. Work with the product development team to help them see how to incorporate UX and design thinking into their process.

The Goals:

Make it CONTEXTUAL

Users have noted that it’s easy to “get lost” when entering data because of the nested pop-ups/overlays. The relationships between Series/Seasons/Episodes can be highlighted using layout and design.

TASK BASED interactions

Currently the user begins each interaction with a search. They must decide what they want to do and how to proceed. Providing task based triggers can help guide users complete common tasks.

GUIDE users

Many tasks are multi-stepped, but there are no wizard or stepped patterns in the current interface. Stepped interactions help guide users through tasks.

Make it MINIMALIST

It is very easy to be overwhelmed by the layers of information in the current interface. Minimizing interface elements and simplifying content display will help users feel less overwhelmed and overloaded.

The Process:

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Frame

Conducted interviews with stakeholders, developers and project management

Performed heuristic analysis of NBCU’s existing application interface

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Empathize

Conducted interviews with producers and support users

Identified key user types and personas

Identified user goals and needs

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Define

Identified use cases

Identified primary UX patterns

Identified template types

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Ideate and Prototype

Created screen flow diagrams

Created wireframes of key user flows

Created a series of prototypes

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Test

Tested with delivery team and producers

Revised and iterated design based on results

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Deliver

Delivered final page designs

Delivered a set of short term recommendations

Recommended design frameworks and plugins

Outcomes:

NBC Universal is currently exploring a full redesign of the application based on the prototyped screens to be completed in 2019.