Red Hat Partner Center

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The challenge:

To create a customer-centric online partner center that because a valuable tool and resource for Red Hat technology and sales partners.

The Goals:

  • More revenue

  • New Customers

  • To move to “line of business”

The Process:

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Frame

Conducted interviews with stakeholders

Performed heuristic analysis of the existing site, content, and marketing materials

Performed a competitive/comparative analysis

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Empathize

Conducted interviews with partner representatives

Identified partner types and personas

Identified partner stories and goals

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Define

Identified user touch points

Explored their decisions making process

Defined a service design strategy

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Ideate

Created concept sketches

Explored alternative experiences

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Prototype

Created app map

Created wireframes of key user flows

Created low fidelity prototypes

Created Invision prototypes

Test

Tested with stakeholders and partner experts

Revised and iterated design based on feedback

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Deliver

Delivered final page designs and style guide

Created content guidelines

Defined a branded messaging strategy