“Redhat.com becomes the best example of what our brand stands for.”
Simplify and amplify brand and technology vision
Build a global community
Shape our global positioning
Empower our teams
Conducted interviews with stakeholders
Performed heuristic analysis of the existing site, content, and marketing materials
Performed a competitive/comparative analysis
Conducted interviews with customers
Identified user types and personas
Identified user stories
Identified user touch points
Explored their decisions making process
Defined a service design strategy
Created concept sketches
Explored alternative product discovery options
Created wireframes of key user flows
Created low fidelity prototypes
Tested with stakeholders and customer experts
Revised and iterated design
Delivered final page designs and style guide
Created content guidelines
Defined a branded messaging strategy
RedHat.com launched its new website design in 2014. The new website helped RedHat define the story of its products, its value, and its beliefs. The company was acquired by IBM in 2018.
How do you tell the story of what you do when what you do is invisible?
How do you communicate the complex value of your offering simply?
How do you go from a $1 billion dollar company to being acquired for $34 billion?