6 seconds of video = days of publicity

Yesterday my Small Media Extra Large partner Meghan Scibona and I helped our friend Dawn Siff create what we're calling the very first Vine video resume. Here's Dawn as a Deadline Jedi...

For those that don't know what Vine is, it's basically Twitter for video. You can post a 6 second video of yourself doing anything through (and only through) the Vine iOS app. It's kludgy, buggy, has upload problems, and is more than a pain in the ass to work with, but it is getting a lot of buzz right now, mostly because of the handful of comedians (Will Sasso, Reggie Watts, Weird Al Yankovich, to name a few) who are using it. For Dawn it was a no-brainer. By creating the very first 6 second resume on Vine, Dawn got her hands on some of that publicity.

First Mashable did a blog post on it:


And now other media companies are following suit:




The Grindstone

We'll see how far this goes, and if it results in Dawn getting her dream job--I wouldn't be surprised if it did--but from where I'm sitting right now the day after the shoot, the 4 hours of work it took to pull this off was well worth it. Congrats, Dawn, great idea, and we are very happy we could help you make it happen.