Pilot's Handwriting Web Application

I think this is a really clever online marketing campaign / web application from a product that would normally be perceived of as being under threat from the internet.

I, myself, miss the act of letter-writing. In fact I'm not sure I know what my handwriting even looks like, it's been so long that I've written one. I haven't played with the application yet, as I'm on the road, but I can't wait to try it out and see how it functions.