How to reach people in the social media age

Fantastic article by Thomas Baekdal about where we consume our media, and how to reach people in the emerging social media (and beyond) age... (and it's got pretty (though unscientific) info graphics too...)

Baekdal makes some great points about how we are shifting out of the traditional interruption model of message delivery because the media consumption mix is changing radically. (This relates to the Clay Shirky talk I blogged about earlier)... His info graphics make his points.

1900 - Read all about it!

1960 - We will be right back after these messages

1990 - Tune in Tomorrow

1998 - The dawn of the Internet

2004 - I decide what to do!

2007 - Me too

2009 - Everything is Social

and on into the future

2020 - Traditional is dead