Does the Woot model work for women's clothes?

I'm a huge fan of the ecommerce site Woot, which offers one product per day, until it sells out, at super low prices. Woot has a strong nerd/gadget focus--TVs, laptops, things to plug into your usb ports (no, that's not a euphemism...). They've expanded the model to wine, and t-shirts, but there's still a whole lot of testosterone over there. Now it looks like someone is trying out the woot model with women's clothing. What does everyone think about Does the model still hold up?