GM to move 50% of ad budget online in 3 years. / by Jason Nunes


From Shelly Palmer:

GENERAL MOTORS will shift half of its $3 billion advertising budget to online and one-to-one marketing within 3 years. That indicates a rapid increase over the $197 million GM spent online last year. The company plans to embrace a wide variety of formats, including gaming, search, interactive applications and more.

More interesting, and telling news for those of us who work in what used to be lovingly called the convergence space. (What was it that was supposed to be converging again?) Apparently GM is going to be focusing $1.5 billion on gaming, search, interactive ads, and more.

I'm beginning to believe more and more in a punctuated equilibrium evolutionary model for the media space. Natural selection is at work, friends. I'm fascinated to see what we all evolve into next...

And, on that note, where is all this interactive ad content going to come from? Traditional agencies (much like some of their big media masters) seem to be stuck in their own tar pits...