Especially since I write for an interactive online soap opera, and I'd love to get it picked up by a network (or I guess, more appropriately, cable network) and QL's performance will definitely affect how the industry views the potential of online series.
From Shelly Palmer's blog:
QUARTERLIFE debuted on NBC with a 1.6 rating and a 4 share in the 18-49 demographic, pulling in only 3.86 million viewers. It finished well behind ABC and CBS for the hour and viewers trailed off in the second half of the show. Creator Marshall Herskovitz said the show “bombed” and that it “shouldn’t have been on a network to begin with.” He thinks cable is a more appropriate outlet for the show.